I consider myself to be Type 2a - those also view PDFs as compatible products, and who will pay a reasonable amount for having both print and PDF. (It would not surprise me if 50% of Paizo's PDF customers fall into this category. Not to mention it is the norm for their subscriptions....)
The other direction is to have such high volume that piracy can be ignored.
To use e-books as an example, most publishers rely on DRM to protect their IP, and charge as much for an e-book as for their paperbacks (more if the paperback is not yet available).
Baen on the other hand does not use DRM and charges less then they would for a paperback. (And has a sizable free library.)
Guess which publisher takes up the most space on my Kobo?  And they have been in the e-book business since before there was an e-book business. They make it easy for me to want to give them money. They know that folks will pirate, but they have a robust enough stream that they can weather it.
One of my favorite lines of the late Mr. Baen - when asked on the Baen forums 'what is to prevent me from copying your Free Library to CD and giving it to all my friends' his reply was 'The Free Library is advertising. Copying it and giving it to all your friends makes it free advertising, costing us nothing. Go ahead and copy away, you have my blessing'.
Followed a few months later by the first Baen book to include the entire Library on CD, inside the book....  Like him or not, Baen was someone who stood by his opinions.
But Baen has the revenue stream to get away with that. World Works, on the other hand, is a small niche in what is already a niche market. There is no way to produce a stream that can make up for piracy.  Part of the reason that I give World Works builds for Christmas and birthdays is to try and enlarge the customer base. (Okay, that and the fact that I really like the way they go 'Oooh! That looks great!' So, call me egocentric. ) So far only a few have gone on to purchase some of their own, but one of them is a shop owner....
The 'good(ish)' news is I don't think that any of them have pirated World Works material either, that making terrain is just something that they don't want to do.... (Trust me, I would love it if my players would help me make terrain.)
I am by no means certain that there is a real solution, though I did think of an amusing one - having a piece of terrain that actually has the buyer's name on it, say a tombstone, crypt, street sign, graffiti.... Make having your name as part of the protection be part of the fun. (Like my favorite piece of copy protection on a computer game - a secret decoder wheel for deciphering the mission briefings. One of them said to always drink your Ovaltine! Rocket Ranger, I think.)
The Auld Grump
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...I know I don't encrypt my stuff..or worse what if you send it for printing and they take a copy of the file and then share it... 
