Greetings all,
In our never ending quest to break into the tangible market, we are in the process of gearing up for a series of gaming mat releases on the heels of our starship combat game 'Wormhole'. The first series of mats will be focused on sci-fi gaming but I have plans to have this eventually spill over into ALL genres
We are looking for some active feedback before we commit to anything.
MAT INFO:
The mats themselves are an extremely thick high grade vinyl, mat finish, spill proof, scratch resistant inks, with excellent "lay flat" properties. To keep the costs as low as possible we are aiming for a 3X4ft format. The mats are expertly textured by WorldWorks crew with a 300dpi stellar landscape. To our knowledge, no one is doing anything with this level of quality at the moment and we really feel strongly that this is something just dying to be realized. There is outstanding potential here for growth into other genres and we would love to carry this through to a whole host of gaming environments. Here's a little internal preview of something in development. Please note that this is just one of a few designs being worked on and in fact it is likely that this will not be the first release in the series:
A QUESTION OF PRICEPOINT:
Researching what is currently available out there for gaming mats, the pricepoints really run the gambit but are typically quite high. For the most part we see a lot of fabric or felt mats that have either been airbrushed, silkscreened or stenciled and the end results are in most cases less than "stellar". The question I put to you beyond the above poll is this; What pricepoint do you feel would be fair to you as the consumer?
I'm not going to launch into how much they are potentially costing us to produce but I will say it's a little difficult to balance production cost with a meager profit margin. What I don't want to do is offer something that is outside of the average gamers budget. If it cascades off into that zone I would rather pull the project all together. We do have some wiggle room so if we can reduce our profit margin a bit to hit a sweet spot for all involved then we're golden
I guess I'm just asking for your kneejerk reactions to this type of product. Armed with that info we can hopefully determine a pricepoint that makes everyone happy or...it might tell us to dump the concept entirely 
Thanks in advance for your thoughtful and considered comments.
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