I hate my computer. I just wrote a small book on why the rule book could have been written and organised better and my fingers must have hit some weird two button combo and it went back one page making me loose the entire post.
Now I will edit it down.
The rules, while not written poorly, could have been organised in a more professional way. I have experience writing 250+ page technical manuals, S.O.P. manuals and some rules manuals which I was paid for.
INDEX You need to index any rule that may be of some interest to someone. You need an Index of Illustrations as well.
Recap Hard Rules. Pages 15-29 are nice. It shows how to play the game with lots of pictures with the example play in them. This however can distract some readers so the best thing to do is have a reference table of the rules with no pictures or artsy stuff (yeah I know difficult for artists) in the proper order, almost like a flow chart, for people to follow as a quick reference without paging through pages of art and text (an Index would help as well)
Page referencing You should attempt to add a page reference to the rules to help reader understand why something is being done when you give a descriptive example (even with pictures) even if the rules are on the same page.
My biggest complaint has to be the lack of an index.